Workshops
Customer Journey Workshop
“Mapping the Modern Customer Journey: From Best Kept Secret to Brand Advocate”
In this interactive workshop, we’ll walk through the 7 stages of the customer journey — where I challenge attendees to assess current marketing efforts through the eyes of their customer. At each stage, we’ll pause to ask three critical questions:
What does the customer expect?
What are you currently doing to meet (or exceed) that expectation?
What processes need to be improved or changed to move the customer forward?
Workshop attendees are given a Customer Journey template and asked to jot down answers to the three key questions. We open the floor for others to share. I provide clear examples of what works during each phase.
Takeaway:
Attendees leave this session with a clearer picture of how their customers experience their brand — and a checklist of actionable improvements to better guide them from first contact to brand advocate.