Breakout sessions
What’s included
Here are a few of the presentations Kris has given to multiple audiences. Custom presentations are also available upon request.
How To Get Found Online
The 7 Must-Haves for A Web Site that Converts Visitors to Customers
With 81% of consumers starting their search for products and services online, your business can’t afford to go unnoticed. In this interactive session, you'll learn how to position your brand for maximum visibility and results. We’ll cover the essential building blocks of digital success— your website, SEO, Google Business Profile optimization, social media, customer review systems, and performance tracking—so you leave with a clear roadmap to grow your business online.
In today’s digital-first world, your website should be working for your business—not just sitting pretty. Yet many organizations focus too much on looks or load their site with non-essential content, while overlooking what really drives engagement and action.
In this session, we take a deep dive into the 7 essential elements every website must have to attract visitors, build trust, and drive results. From strategic messaging and mobile optimization to SEO structure and conversion paths, attendees will leave with a clear checklist to audit and improve their own sites immediately.
Crafting a Bold, Clear, and Consistent Core Message for Your Brand
Your business has something valuable to offer—but if your message isn’t clear, your audience won’t hear it. In this engaging session designed specifically for small business owners, you’ll learn how to craft a core message that captures who you are, what you do, and why it matters. We’ll walk through real-world examples and a simple framework you can use to ensure your marketing is bold, clear, and consistent across every platform. Leave with a message you’re proud to say—and that your customers will remember.
Thinking Outside the Employee Recruitment Toolbox
So You Want to Start a Business?
The 5 Steps of What NOT To Do Along The Way
This presentation is for larger businesses looking to connect with the right applicants. Organizations prioritizing employer branding are 3x more likely to make a quality hire. It’s time to treat the employee journey like that of the customer journey used by successful companies. Learn the steps to an applicant journey, how to set a recruitment strategy, and to design web pages that convert seekers to applicants.
In addition to her work as a strategic marketing leader and trainer, Kris is the founder and former owner of two businesses; one, a successful marketing agency, and the other, a retail business started six months before COVID. Kris shares what she learned in starting both - the successes and the failures.