Four Tips for Improving ChatGPt
Our favorite rock concerts were the topic of discussion over dessert at a family dinner recently. Then the conversation shifted to artificial intelligence and its impact on content marketing. (Hey, it's what you discuss when a professional fundraiser and professional marketer who love classic rock are at the table.)
AI is used for many things, but our attention was on content creation, specifically, the 8th Wonder of the Word, ChatGPT.
I was blown away by the power of ChatGPT the first time. (Ok, I still am.) Before my very eyes, it turned out a 500-word blog post in a matter of seconds. Wow! This is going to save so much time!
And then I started reading. And evaluating. And realized that "smart" users of ChatGPT will still need to do the work. Those thinking they can "copy and paste" will miss the mark on delivering valuable content.
So my thoughts over carrot cake on how best to use GhatGPT were as follows:
ChatGPT pulls from the digital universe of information, but that information is only sometimes correct or specific to your business offerings, location, or audience. Chatgpt even puts the disclaimer at the bottom of their page: "ChatGPT may produce inaccurate information about people, places, or facts." The first blog post I produced needed careful review and editing.
Chat doesn't know your brand voice – unless you give it specific prompts. Content produced by Chat needs to speak in the same way as your other customer communication tools. Is your voice formal or informal; does it inform or persuade? Your "chats" or "conversations" must be edited for brand voice.
For blogs, articles, case studies, landing pages, and any web content, you will want to edit for keywords to help with search engine optimization. This requires a thorough keyword search before entering your prompts and careful review and edits afterward.
So this brings us to the final point: content generated by Chat or any AI is only as good as the information you give it. Users of Chat need to practice writing good prompts, always defining and refining the information provided. Be very specific. Such as, "Write a 750-word article on (topic) using these (3 keywords) persuading (customer type) in (customer location) to do (X.). Or "Create an outline for the ultimate guide to (topic)."
Chatgpt and other AI tools will undoubtedly change how we do business today. But only the smart users of such tools will be the victors!
Disclaimer: This article was NOT generated by ChatGPT.
Kris Winter is a marketing strategist and speaker translating complex marketing concepts into actionable takeaways for all audiences. Her passion, through speaking events, is helping small businesses chart a clear communication path to their most profitable customers. Kris managed corporate marketing departments for 10 years before running her full-service marketing agency for 17 years. She is now leading marketing strategy for a financial institution and speaks nationally on marketing and small business development.
Contact Kris at kristine@kristinewinter.com